Tools & Machinery

Web Design & SEO

About Business

A strong national brand selling a range of tools, gardening and plant equipment to tradesmen and builders throughout the UK and Europe.

Web Design &

Web Design

We were tasked with creating a large, eCommerce website that was built on a platform that could handle a high amount of daily traffic, be easy to use for the customer and business while also featuring a suite of custom-coded and bespoke features.


It was important to achieve rankings for brand terms, category terms, and product terms at the same time to position the website in front of the correct customers, regardless of their search term.


The Results

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We created a website that looks great, performs excellently and is easy to navigate for the customer to quickly find and purchase the products that they’re looking for. 

We managed to maintain ease of use for the staff to add, edit and remove products on the back-end and keep track of site traffic, trending products and more insights.

The website was built on WordPress using WooCommerce, and we create custom plugins to allow for bespoke features as required by Tools and Machinery.


As most of the website traffic was on mobile, there was a large focus to ensure the site performed optimally on smaller devices.

We created a bespoke mobile navigation to allow customers to navigate and search through the thousands of products on the website with ease.

Working with Bubblefish Digital has been an instrumental step for our business. I didn't think it would be possible to create a quick website that included the custom features that we asked for and all of our products within our budget. They've produced a website that will allow us to compete with industry leaders and really push our business to the next level.

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